Italian brand of men’s cosmetics, which is intended not only for barber salons, but mainly as additional cosmetics for men in every hairdressing salon.
When the true essence of man intersects with the untamed and pure soul of nature, the result is a glorious explosion of the primordial expression of masculine beauty.
Beauty, purity and balance for every style and for every personality. Dear Beard is a beauty ritual created and tailored exclusively for men and modern barber shop concepts.
In 2019, we became the exclusive distributor of this brand.